SECTION 05 | VALUE AND FUTURE STATE
Value is determined by the recipient.
The strongest opportunities occur when customer value, provider value, stakeholder value, and economic value reinforce a future state worth pursuing.
Unrecognized
Problem
Problem
Unanticipated
Solution
Solution
Unseen
Opportunity
Opportunity
Broker of
Capabilities
Capabilities
Mutual value is not the same as customer satisfaction.
A customer may value something that underuses provider strengths or creates weak provider economics. A provider may offer capability that does not matter to the customer. Strong opportunities align both.
Future-state questions
- What improves?
- What risk is reduced?
- What becomes possible?
- Who benefits?
- What must remain stable?